Execution Methodology - Jabalpur Dhoom Festival Dhamaka

Campaign Overview

Campaign Name: IOCL Jabalpur Dhoom Festival Dhamaka
Launch Date: October 1, 2025
Duration: 60 Days (October 1 - November 30, 2025)
Participating Outlets: 100+ IOCL outlets across Jabalpur district

Participation Criteria

Fuel Purchase Requirements:

2-Wheeler Vehicles:
- Petrol: ₹250 and above
- XP95: ₹200 and above
4-Wheeler Vehicles:
- Petrol: ₹1500 and above
- XP95: ₹1000 and above

Registration Process:

Customer visits participating IOCL outlet
Makes qualifying fuel purchase
Scans QR code displayed at outlet
Fills registration form with personal details
Receives SMS confirmation with unique participation ID

Prize Distribution Mechanism

Instant Gratifications (Daily):

Available at every participating outlet
Distributed immediately after fuel purchase and registration
Items include: Stapoch Facewash 15ML, IOCL satin keyrings, discount e-coupons

Weekly Draws:

Conducted every Friday during campaign period
Prizes: Smart Phone, sound bar, stainless steel tumblers

Fortnightly Draws:

Held on 15th and 30th of each month
Premium prizes: Branded backpacks, Dyeing bedsheets

Monthly Mega Draw:

Diwali Special Draw - Top 3 performing sales area winners
Grand Prize: Bike (including insurance & registration)
Second Prize: 43" QLED Smart TV
Winner responsible for 31.2% prize tax to Government of India

Communication Protocol

SMS Participation: Send SMS to IOCL <space> SAP code <space> Bill number to designated number
QR Code System: Each outlet equipped with unique QR codes for instant registration
Customer Support: Dedicated helpline for campaign queries

Implementation Timeline

Pre-Launch: September 25-30, 2025 (outlet preparation, stock delivery)
Launch: October 1, 2025
Mid-Campaign Review: October 30, 2025
Final Draw: November 30, 2025
Prize Distribution: Within one week of campaign closure

Monitoring & Evaluation

Daily participation tracking through QR code scans
Weekly sales performance analysis
Monthly outlet-wise performance reports
Real-time prize inventory management system

This execution methodology ensures systematic implementation of the Dhoom Festival Dhamaka campaign across all 100+ IOCL outlets in Jabalpur, with clear participation guidelines and transparent prize distribution mechanisms.